About the Designer:

Hayley is a Scottish/Italian fashion designer based in London with ten years' experience in the industry, most prominently working internationally for ZARA and H&M Trend. Specialising in womenswear, she is experienced in range building and has worked across all product groups including soft wovens, outerwear and bottoms, jersey, knitwear, swimwear and accessories. 

 

Her handwriting is contemporary with a focus on trend translations which are flattering, feminine and effortless. She is passionate about reworking classic shapes with attention to proportions, detail, colour and fabrication.

 

Her designs have featured in publications such as Elle and Glamour magazine and have been worn by celebrities such as Kate Bosworth, Kourtney Kardashian, Kate Middleton and Princess Victoria of Sweden. She has also had knitwear designs featured in Paris Fashion Week as part of H&M Studio’s Fall/Winter 15 collection.